Govi is the evolution of Erndo. The company rebranded and expanded its strategy to encompass large enterprise corporations as well as maintain its original small business audience.
Applying a custom design process allowed me to focus on the aspects of the platform requiring the most attention.
It was critical to identify the main feature for this platform, which in this instance centered on campaign creation and management. Establishing the interactions associated with this function helped define the initial set of UI designs.
At a more deeper level of functionality is the reward system that enables the business owner to compensate customers for the advocacy they do through for businesses. With a diverse range of reward types and for customers at various status levels, the complexity inherent in this feature made it paramount to identify the most efficient use.
The consumer messaging system enables two-way communication between businesses and consumers. This is an important tool for data collection as well as consumer engagement.
● Messaging system which enables customers to communicate with businesses in the network
● Customers can send messages to businesses directly by visiting their business profile
● Customers can receive messages from businesses
● Customers have the option of sending messages anonymously
For the user to receive rewards requires them to opt-into campaign opportunities created by the business. This entailed giving them the means to access opportunities from different points in the app and learn about them.
To receive certain reward type, customers complete tasks. For each task, there must be a verification method associated from the list above (each has its own associated form, e.g. a survey) along with manual instructions that inform the consumer user what they need to do (e.g. what to submit through the associated verification form) in order to complete the task.
Business owners can create surveys and other forms of data gathering forms to engage with customers and elicit feedback to improve the services. Opportunities in the platform can also have such surveys as tasks for customers to complete as a requirement of receiving rewards.
Designed into the platform is an interface for business owners to communicate directly with their customers.
Bringing together businesses with their customer base is the core functionality represented in the platform, and this interaction has to be seamless. Identifying at what points does the interactions happen on both the business side and the customer was the importance of establishing mutli-user flows.
Ensuring the customer can access business listings, opportunities, complete surveys and communicate with owners was the main concern surrounding the customer UX.
Having established both the desktop and mobile designs for the platform, I applied my skills in front-end development to implement UI components, guiding and working alongside developers throughout the development phase.
Working within a startup means that teams are typically small and being cross-functional is key. In addition to development, I provided support to the marketing effort for promoting the new platform.